SURREY, B.C. — Unity FC is proud to announce a new partnership with Vancouver-based Hettas, naming the brand the Official Performance Running Shoe Partner of Unity FC Women. Built from a women-first design philosophy and sport science-informed engineering, Hettas brings technical footwear that’s purpose-built to help female athletes move, train and perform at their best.
“Hettas isn’t just a shoe — it’s a performance tool engineered around how women move,” said Lindsay Housman, Founder & CEO of Hettas. “We design with female biomechanics, female-specific fit, and athlete input at every stage so women get footwear that truly supports speed, agility and recovery. Partnering with Unity gives us the chance to see real players test our product in training environments that matter.”
Unity FC views Hettas as a performance differentiator for players’ everyday athletic training.
“Performance in soccer is built from small, daily advantages — the right training load, the right coaching and the right gear,” said Kelcey Brade, President of Unity FC. “We see Hettas as a real differentiator for our players in their everyday athletic training. Their women-first approach to fit and function fits perfectly with our mission to help ambitious athletes reach the next level.”
The partnership will put Hettas on players’ feet in training, warm-ups and match preparations while rolling out a bold program of community activations designed to get fans and athletes trying the shoe for themselves.
What supporters can expect over the next few months:
- Matchday pop-ups & expert Q&A: meet the Hettas team, learn quick fit and care tips, and see live demos at a Unity FC home match.
- Community giveaway + exclusive supporter offer: fans will have an opportunity to win pairs and access a Unity FC supporter discount using code UNITY20. https://www.hettas.ca
- Co-branded creative — high-impact reels, action imagery and player testimonials optimized for social media.
About Hettas — high-performance, designed for women
Hettas creates technical running shoes engineered from a women-first perspective. Where much footwear has historically been developed around male biomechanics, Hettas centers female fit, movement patterns and performance priorities — bringing together sport science, female athlete input, and modern design to deliver shoes that are responsive, stable and comfortable for demanding training sessions and everyday life.
“Inspired by my twin daughters, Hettas exists to design a more equitable world in sport — one shoe at a time.” — Lindsay Housman, Founder & CEO, Hettas. Learn more at https://www.hettas.ca
About Unity FC
Unity FC is Surrey’s home of ambition. With men’s and women’s teams competing across League1 Canada and a broader player development program focused on high performance and community, Unity FC exists to create pathways for players and unforgettable experiences for fans. Learn more at https://www.unityfc.ca.
Media Contacts
Lindsay Housman — Founder & CEO, Hettas
Porsha Kuiper — Operations Specialist, Hettas
Kelcey Brade — President, Unity FC